With Google just announcing upgrades to their search with Google Lens, visual tech is getting better and better. There’s no shortage of options out there.  

So let’s have a brief look at 3 visually powered tech solutions that are available right now for increasing conversion - how they work, and what impact they can have. 

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1. 15x your conversion with a size and fit solution 

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You might not realize it, but sizing can be a big barrier to conversion. Shoppers often pause at the crucial moment of choosing their size. Whereas previously, 3D body avatars were limited in scope and accuracy, AI-powered solutions are now able to faithfully reconstruct to metric-like accuracy. Above all, these solutions are accessible to both shoppers and retailers as they are available as web based applications which integrates into existing websites.

 

At Aistetic, we provide such a service: an AI-powered Virtual Fitting Room available as a simple Javascript integration as well as on the Shopify App store. If you are after a fast size recommendation and you are on the move, choose “Quick Sizing”. If you are at home, you can opt for a scan, and a “Size profile”.  Recommendations are specific to the garment and brand with a % fit and the confidence to purchase. The conversion impact is significant.

 

The results? 

 

Recently, the Virtual Fitting Room delivered a huge 15x - 1421% increase! -  conversion rate uplift when compared with non-users for a leading UK Athleisure business, TLC Sport. This translated into an increase in sales of 8% whilst reducing returns. You can see the full case study here.

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2. Add smart watchable video

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Video and UGC is another opportunity to build trust, and give your customers a nudge on their path to purchasing from you.  89% of consumers want to see more videos from brands in 2024, and over 60% of shoppers are more likely to buy a product if its product page has customer videos, according to research by Bazaarvoice.  You can use video on your product pages directly to further elevate your product, or as answers to your FAQs, or as shareable shopper content for your Instagram and Tik-Tok as part of your email marketing campaigns to your customers.  

 

So what conversion uplift is possible with video?

Videowise, a leading video & UGC platform, worked with Apolla, an innovator in socks, to deliver UGC testimonials. Apolla saw a boost in video engagement by 21.47% and an impressive average video conversion rate of 12.9%. 

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3. Visual search so you can buy immediately from a photo

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